Branquila launches its creative arm – Bravo!
Their first creative campaign ‘Fashionable & Free’ was conceptualised and executed for Madame
Mumbai: Branquila Brand Ventures, an integrated brand marketing and management agency, founded by Sandeep Dahiya, recently announced the launch of its creative arm – Bravo! Their first creative campaign – ‘Fashionable & Free’ conceptualised and executed for Madame, one of India’s leading western-wear women’s brands (by Jain Amar House of Fashion) was released last week.
Commenting on the launch, Branquila Brand Ventures, founder & CEO Sandeep Dahiya said, “The launch of Bravo marks an exciting new chapter in Branquila’s journey towards being a fully-integrated and brand-growth-oriented agency, to unlock newer avenues of growth for our clients.” He further stated, “With Bravo, we aim to spearhead a new era of story-telling that’s relevant, simple, thought-provoking, and refreshing.”
Branquila’s first creative project under Bravo – ‘Fashionable & Free’ for Madame, comprised two films (45 secs each), launched on 9 August and 14 August respectively, timed to coincide with India’s 77 freedom day. The campaign explores the correlation between freedom and fashion, as well as celebrates the freedom with which today’s young women make their choices – be it in fashion, career or vocation. The films also stand firmly in support of women, who aspire to be free of many existing social pressures - #judgementFREE, biasFREE, baggageFREE, shackleFREE, expectationFREE and guiltFREE, amongst others.
For the campaign, Bravo roped in the immensely popular, Miesha Iyer (Ace of Space, MTV Splitsvilla and Bigg Boss15) for its first film, and the well-known actor & model Richa Sinha for its second film. Both the films were directed by renowned director Anand Kumar (who’s directed films like Zilla Ghaziabad and Delhi Heights, amongst others). The films have been released across key digital and social media platforms.
Only recently, Banijay Asia and EndemolShine India, two of India's leading content powerhouses, appointed Branquila Brand Ventures as their exclusive brand & marketing agency to lead and manage Banijay Asia and EndemolShine India’s all brand and marketing mandates encompassing digital marketing, corporate communications, creative, trade marketing and consumer marketing. Indian actor and entrepreneur Suniel Shetty had also signed with Branquila Brand Ventures, to manage his brand and businesses across multiple avenues. This is the first time that Suniel Shetty has got an agency on board, to not only strengthen and scale up existing ventures but also explore newer avenues, across categories, and across platforms.
