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Out Of Home

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Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

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Local, corporate & digital is Kinetic India's OOH plan

NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34...

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The Muthoot Group goes bullish on OOH for ‘Gold Loan is Good’ campaign

NEW DELHI: The economy has been hit by Covid2019 due to which not only has spending declined but the loan market also took a hit. Banking on this, The Muthoot Group’s recent campaign ‘Gold Loan is Good’, featuring Amitabh Bachchan, looks at chasing away apprehensions associated with gold loans and...

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Konica Minolta’s new OOH campaign conceived by Option Designs

NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions. With corporate offices being the target audience, the campaign...

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OOH to reach 50-60% of last year's billing by festive season: Laqshya Media Group's Atul Shrivastava

NEW DELHI: Remember those hoardings from a few days ago, which led to much curiosity and speculation across Delhi and Mumbai?  FMCG brands including Maggi, Cadbury Dairy Milk, Red Label Tea and Amul Lassi put up hoardings that read: “#13thKiTayyari Kijiye. __ Stock Kar Lijiye” with each brand...

MAM Media and Advertising Out Of Home
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