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The Minimalist hosts Hackathon 2.0

Mumbai: The Minimalist, one of India’s fastest-growing & inventive digital marketing agencies, successfully concluded the second edition of their PAN India hybrid event, Hackathon 2.0. The second chapter of this innovative Digitech IP of The Minimalist focused on the transformative power of...

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Saatchi & Saatchi Propagate bags Jio-bp’s digital mandate

Mumbai: Saatchi & Saatchi Propagate (SSP), the specialist digital agency, has won the digital marketing mandate for Jio-bp, a fuels and mobility joint venture between Reliance Industries Ltd (RIL) and bp. Saatchi & Saatchi Propagate will be a key partner in helping Jio-bp grow its digital...

MAM Media and Advertising Digital Agencies
ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

Mumbai: It is the era of digital. And even though the medium proves to be a boon, it can actually also be the cause for misleading consumers in several ways. With a lot of ad fraud and deception going on, consumers demand structures that put forth user autonomy, develop transparency, and enable...

MAM Media and Advertising Digital Agencies
IAS rolls out Ad measurement tools for Facebook and Instagram reels

Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, has announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic...

MAM Media and Advertising Digital Agencies
"Empowering the future AI, Blockchain, and Generative AI forge new paths in the industry": Payoda Technology's Karunya Sampath

Mumbai: The Company had in 2009 established its first development centre in India, following which it went on to build Hedge Mark, which was adjudged the best managed account FinTech platform. One of Payoda’s flagship developments has been AppViewX, a Web Application that entails a centrally-...

MAM Media and Advertising Digital Agencies
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