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Leo Burnett & AqVerium announce the world’s first Water Sustainability Score

Mumbai: Solving for Water is the core agenda when it comes to sustainable development as it is at the heart of adapting to climate change. It is a finite and irreplaceable resource - only renewable, if well managed. Thousands of litres of water are used, not only to create our favourite products,...

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"We are now applying AI tools to make production cost-effective and efficient": SW Studios' Pranav & Jaunty

Mumbai: In the digital era, video content has emerged as the dominant choice for consumers, captivating audiences with its quick and engaging delivery of information. As a result, the global video production industry is primed for remarkable growth, projected to soar by $6.79 billion by 2030,...

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PromotEdge collaborates with Veedol brand owner, Tide Water Oil Co. (India) Ltd

Mumbai: PromotEdge, one of India's leading integrated marketing and digital advertising agencies, is pleased to announce its collaboration with Tide Water Oil Co. (India) Ltd. the owner of brand Veedol, one of India’s leading lubricant brands. This collaboration will see PromotEdge helming an...

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Sam Balsara to lead the Indian delegation to AdAsia '23 Seoul

Mumbai: Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia'23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from 24 to 26 October. Balsara is a veteran of many AdAsia's. He has been...

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Ogilvy’s Kartik Krishnan decides to move on

Mumbai: Ogilvy's creative director, Karthik Krishnan has decided to move on from the company after working for more than three years. He posted about this update on his LinkedIn profile. In this role, he was handling the creative mandate for digital-first brands like Cadbury Silk, Cadbury...

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