Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

This collaboration marks a significant step forward in Captain Steel's mission to enhance its brand presence and expand its reach across the country. As part of this partnership, the agency will be responsible for managing Captain Steel's mainline and digital creatives, as well as its digital media solutions. This holistic approach aims to leverage the agency's expertise to develop captivating narratives that resonate with the target audience and drive brand recognition.

L&K Saatchi & Saatchi Jt national creative director Rohit Malkani said, "When one of the fastest growing TMT bar manufacturers was looking out for an agency to partner them to create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into.  Captain Steel is one of the most visible brands in the East with a legendary brand ambassador and huge ambitions. We are delighted to win this opportunity to get them to where they want  to be.”

Captain Steel director Avinash Agarwalla expressed, “Captain Steel is a brand that has carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our footprints across India. We wanted an agency partner that provides strategic thinking combined with creative solutions to augment the brand value and volume. With L&K Saatchi  & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.”

L&K Saatchi  & Saatchi executive vice president and business head (North & East) Hindol Purkayastha added, “Captain Steel has been at the forefront in the TMT segment and their presence through distribution and marketing is truly enviable. We are indeed delighted to have the opportunity to partner with the brand’s ambitious growth trajectory. L&K Saatchi &  Saatchi Kolkata has been strengthening its presence last few years and is truly invigorated to be able to add value to Captain Steel. What is most rewarding is the digital journey that will focus on key influencers and consumers alike. The brand is clear on taking significant strides  in the market, and that is an exciting challenge for us.”

Captain Steel India Ltd is one of the leading TMT bar producers manufacturing TMT rebars,  TMT rings, wires and nails. With a strong network of over 5000 trade partners, it is one of the fastest growing TMT manufacturers, expanding footprints to multiple states across the country including Eastern India in Jharkhand, Bihar, West Bengal, Assam, Odissa, Tripura and certain parts of Uttar Pradesh.