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"This new association with Electronic Arts opens new avenues to project our image worldwide": LaLiga India's Jose Antonio Cachaza

Mumbai: LaLiga, one of the most famous football league, was finally kicked of today!! As many as 20 teams will play a total of 380 matches over nine months in Spain's top division football league.  Starting from the 2023-24 season, EA Sports, a subsidiary of Electronic Arts, will be the principal...

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"LaLiga embrace technology with such a seamless blend": Viacom18's Siddharth Sharma

Mumbai: LaLiga, one of the most famous football league, was finally kicked of today!! As many as 20 teams will play a total of 380 matches over nine months in Spain's top division football league.  Starting from the 2023-24 season, EA Sports, a subsidiary of Electronic Arts, will be the principal...

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The future of sports fashion in India

Mumbai: Sports fashion in India is a dynamic and rapidly evolving industry that combines athletic wear with contemporary fashion trends. The popularity of sports fashion is on the rise, due to increased interest in sports, fitness, and wellness among Indian consumers. 

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ESPN & Penn Entertainment strike $1.5 billion deal to enter sports betting

Mumbai: In a surprising turn of events, the renowned sports media powerhouse ESPN is venturing into unexplored territory with the introduction of ESPN Bet. This move involves the rebranding of an existing sports-betting app under the ownership of Penn Entertainment, which has committed a staggering...

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“SportVot offers more than an OTT platform for sports content and live streaming”: SportVot co-founder Shubhangi Gupta

Mumbai: Over 99 per cent of sports games in the world have no form of coverage. Live coverage of sports is expensive and extremely difficult. A traditional broadcasting setup involves heavy investment in hardware, OB vans, and other resources. This makes digitizing local games difficult and results...

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