slot online maxwin
MAM

Kajaria takes a huge leap with Akshay Kumar and Ranveer Singh with its ‘Desh Ki Mitti Campaign’

The brand is celebrating 35 Years of excellence with a 360-degree pan-India campaign.

https://old.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/08/09/kajaria.jpg?itok=yJf_Ccog

Mumbai:  India’s number one tile company Kajaria has launched its latest “Desh Ki Mitti Campaign”, celebrating 35 years of excellence, featuring Bollywood actors Akshay Kumar and Ranveer Singh as brand ambassadors.

The 360-degree pan-India campaign's core message, "Hum Alag Hain, Par Ek Hi Mitti Ke Hai," beautifully portrays the unity that binds us as a nation, transcending our diverse backgrounds. Kajaria aims to highlight this unifying spirit while emphasizing its commitment to providing top-tier quality products that stand the test of time.

Conceptualized by 82.5 Communications, the campaign's ad film with Kumar and Singh perfectly captures the essence of Kajaria's numero uno stature in the industry. Its strategic objective is to reach deeper into Tier 2 and 3 cities, and to cater to the southern markets. The TVC will be released in regional languages like Tamil, Telugu, Kannada, and Malayalam.

Shot over a span of 5 days in Mumbai and Jaisalmer, the heart of the campaign unfolds through the tale of two Special Forces officers, played by Kumar and Singh. Despite their contrasting personalities, they are bound by their love for "Desh Ki Mitti." The film showcases their competitive sides during workout at a gym, engage in dance-offs, or a game of tug of war. However when faced with a Rescue Mission, they unite, leaving everything else behind.

Speaking on the campaign launch, Kajaria Ceramics joint managing director Rishi Kajaria, commented, "We are delighted to have two of the biggest names in Bollywood, Akshay and Ranveer, for our new campaign. At Kajaria, our journey has been guided by a deep-rooted commitment to unity and pride for our nation. Both personify the values we stand for - excellence, integrity, and a deep love for the nation. With this campaign, we aim to inspire a sense of pride and togetherness in our customers, reaching every nook and corner of the country."

Kajaria Ceramics joint managing director Chetan Kajaria further added, “As Kajaria enters its 35th year, this collaboration marks a new chapter for the company, and we look forward to continuing our commitment to providing top-quality products with latest trends and technology with a diverse portfolio. We are proud Indians, and even more proud of being an Indian company. The Desh Ki Mitti campaign fits beautifully with our ideology and commitment of creating the best for our nation.”

Speaking on this campaign, Kumar said, “I have been associated with Kajaria tiles for more than 6 years. Working in the ad for Kajaria Tiles has been an incredible experience. The film's message of unity and pride resonated deeply with me, and it was an honour to be a part of this inspiring project”.

Speaking about the association, Singh said “The story beautifully portrays the strength of being united for the country. It personifies deep love for nation and that is something my heart is encompassed with. Also the integrity that the brand stands for establishes a strong connect with my persona. I am thrilled to join hands with a brand that embodies excellence and innovation."

The Desh Ki Mitti theme, launched six years ago, has made Kajaria stand out in the cluttered advertising space, becoming a benchmark for tile advertising.

To ensure maximum visibility and engagement, the TVC campaign will be extended across various platforms, enabling wider reach to audiences nationwide.

Latest Reads

https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/tam-1.jpg?itok=RIde3eSl
28 per cent share of the ads’ telecast on TV was endorsed by celebrities: TAM AdEx Report

TAM AdEx has released its half-yearly report on Celebrity Endorsement from January – June’ 23. According to the report, in Jan-Jun’23, 28 per cent share of the ads’ telecast on TV was endorsed by celebrities.

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/savlon.jpg?itok=rha4nxVj
ITC Savlon presents an ode to the most caring hands

Renowned for its effectiveness in germ protection, ITC Savlon unveils the next-gen of handwashing with its ‘90% Natural Origin content’ portfolio.

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/captain.jpg?itok=9S0MFGri
Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/bullishonindia.jpg?itok=Dnug_M9z
Moneycontrol launches #BullishOnIndia campaign

Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India's rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy. The campaign aims to analyse the key drivers of India's economic growth...

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/ami.jpg?itok=-mM0ax4N
Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

Mumbai: Apparel Manufacturers of India, one of India’s apparel group of manufacturers and traders, has wrapped its four day-long mega South conclave – ADVAIT 2.0 at Chennai Trade Centre. The fair which kick-started last week on Wednesday was inaugurated by honourable guests deputy high commissioner...

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/grapes_0.jpg?itok=o7dPkBu7
Grapes wins the digital AOR mandate for AcneStar

Mumbai: Grapes, an integrated communications agency, won the digital AOR mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.

MAM Media and Advertising Account
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/discoveryos.jpg?itok=-CkuAnxc
Hypothesis introduces creator discovery platform - DiscoveryOS

Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world's largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies...

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/78.jpg?itok=n6GjsMD8
Clensta appoints Navin Prajapati as VP of retail sales and new initiatives

Mumbai: Personal care brand Clensta has appointed Navin Prajapati as vice president of retail sales and new initiatives. Navin brings his seven-year experience to Clensta, leveraging his deep understanding of market dynamics and consumer preferences to optimise the brand’s presence in traditional...

MAM Media and Advertising People
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/leap7x.jpg?itok=imvGYFs3
Liberty Shoes unveils innovative NitPro collection

Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x. Liberty Shoes boasts a diverse range of sub-brands, with the...

MAM Marketing Brands
perang777 perang777