slot online maxwin

Godrej aer unveils new TVC campaign

The campaign reveals the secret to be always fragrant with its range of sprays.

Mumbai: Godrej aer, India’s leading bathroom, car and home fragrance brand, unveiled its latest TVC campaign, which takes viewers on a whimsical journey into the world of non-living objects. The new TVC highlights how Godrej aer spray ensure that your house is always fragrant and guest-ready. 

The film conceptualised by our in-house design studio Light box, shows banter between various inanimate objects of a house. The scene unfolds with a bell ringing, signifying the arrival of guests. The objects expect the fragrance of gulabo (rose) to alleviate the situation. However, to their surprise, the roses in a vase turn out to be plastic, leading to a comical exchange. Sensing the need for a solution, the petals of fragrance from the Godrej aer spray gently swirl around the room, instantly infusing it with a captivating aroma. 

The TVC then showcases the captivating Godrej aer Petal Crush fragrance spray, with a voiceover emphasizing, "Bin bulae mehmano ka kuch nahi kar sakte, par bin bulae smell ke liye Godrej aer hai" (We can't do anything about uninvited guests, but we have Godrej aer for unwelcome smells). This succinctly captures the essence of the campaign, highlighting how Godrej aer transforms your home environment, making it a warm and inviting space for both expected and unexpected guests.

Commenting on the TVC campaign, Godrej Consumer Products Ltd., category lead – aircare, Shivam Singal said, “Our newest TVC is another addition to our BCI led campaign journey as a brand that we embarked upon 2 years ago. The objective is to fast track adoption of air fresheners category in India, hence in addition to bathroom and living room fresheners we are advertising room sprays for the first time in a decade of its existence coupled with a new design overhaul. The campaign is centred around consumer insight of guests gossiping behind your back and the BCI of inanimate objects helps bring the same alive in a quirky & cheerful way. Through the banter of inanimate objects, we showcase the transformative power of fragrances, turning ordinary homes into extraordinary havens."

Latest Reads
28 per cent share of the ads’ telecast on TV was endorsed by celebrities: TAM AdEx Report

TAM AdEx has released its half-yearly report on Celebrity Endorsement from January – June’ 23. According to the report, in Jan-Jun’23, 28 per cent share of the ads’ telecast on TV was endorsed by celebrities.

MAM Marketing Brands
ITC Savlon presents an ode to the most caring hands

Renowned for its effectiveness in germ protection, ITC Savlon unveils the next-gen of handwashing with its ‘90% Natural Origin content’ portfolio.

MAM Media and Advertising Ad Campaigns
Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

MAM Marketing MAM
Moneycontrol launches #BullishOnIndia campaign

Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India's rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy. The campaign aims to analyse the key drivers of India's economic growth...

MAM Media and Advertising Ad Campaigns
Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

Mumbai: Apparel Manufacturers of India, one of India’s apparel group of manufacturers and traders, has wrapped its four day-long mega South conclave – ADVAIT 2.0 at Chennai Trade Centre. The fair which kick-started last week on Wednesday was inaugurated by honourable guests deputy high commissioner...

MAM Marketing MAM
Grapes wins the digital AOR mandate for AcneStar

Mumbai: Grapes, an integrated communications agency, won the digital AOR mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.

MAM Media and Advertising Account
Hypothesis introduces creator discovery platform - DiscoveryOS

Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world's largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies...

MAM Marketing Brands
Clensta appoints Navin Prajapati as VP of retail sales and new initiatives

Mumbai: Personal care brand Clensta has appointed Navin Prajapati as vice president of retail sales and new initiatives. Navin brings his seven-year experience to Clensta, leveraging his deep understanding of market dynamics and consumer preferences to optimise the brand’s presence in traditional...

MAM Media and Advertising People
Liberty Shoes unveils innovative NitPro collection

Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x. Liberty Shoes boasts a diverse range of sub-brands, with the...

MAM Marketing Brands
perang777 perang777