slot online maxwin
MAM

Poonam Dhillon & Columbia Pacific seniors unite as #FraudFighters on World Senior Citizens Day

Actor Poonam Dhillon's video urges vigilance against rising cyber frauds on seniors

https://old.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/08/19/poonam_dhillon.jpg?itok=8QRP0Ivq

Mumbai: Columbia Pacific Communities (CPC), India's largest and most preferred operator of senior living communities, is set to mark this year's World Senior Citizens Day on 21 August with the launch of an awareness campaign #FraudFighters powered by Karnataka Bank. As a response to the alarming rise in cybercrimes targeting the senior population, the campaign aims to protect and educate them against financial fraud and equip them with the knowledge as well as the skills to safeguard themselves against modern-day cyber scams.  

The first phase of the campaign #FraudFighters, aims to drive awareness through interactive audio bytes of open-ended conversations between seniors and scammers. These engaging audio bytes have been designed to empower seniors with insights into the dynamic landscape of banking policies, including officious terms such as OTP and KYC. Given the complexity of these terms, seniors often find them overwhelming, leading to confusion and leaving them susceptible to cybercrimes and fraudulent activities. Columbia Pacific Communities has roped in Karnataka Bank as its knowledge partner to amplify the impact of this campaign with a comprehensive 60-minute online awareness session, ‘Unmasking Cyber Fraud for Seniors’ on 17 August 2023 This informative session was facilitated by a subject matter expert from the bank who equipped seniors with the knowledge and tools needed to safeguard themselves against the escalating threat of online scams.

Veteran actor Poonam Dhillon teamed up with Columbia Pacific Communities to empower seniors against cyber scams. In a compelling video message, Dhillon sheds light on the surge in cyber scam cases in India, particularly targeting seniors. She emphasises the campaign's goal which is to transform seniors into #FraudFighters and safeguard their hard-earned money. Dhillon invites viewers to participate in an interactive awareness session organised by CPC in collaboration with Karnataka Bank, aimed at helping seniors confidently counter online scams.

Speaking on the initiative, renowned actor Poonam Dhillon said, “I am excited to be part of the campaign launched by Columbia Pacific Communities, India's largest and most preferred senior living community operators, to safeguard senior citizens against cyber scams. In a landscape where banking policies and practices constantly evolve, it is paramount to empower seniors with the knowledge and tools to navigate these changes while protecting their savings from scammers.  I understand and connect with the gravity of this issue and commend the brand for making an invaluable contribution towards enhancing the security and well-being of seniors through their very relevant campaign, #FraudFighters.”

Columbia Pacific Communities senior vice president, marketing Piali Dasgupta said, “Our campaigns on the occasion of World Senior Citizens Day each year attempt to spark awareness and discussions around issues faced by senior citizens in our country.  Considering the growing number of cybercrimes against the elderly, Columbia Pacific Communities decided to address the issue and empower seniors to safeguard their hard-earned money from cyber scammers. The aim of the campaign is to help seniors understand the modus operandi of these scams and how one can avoid getting scammed and protect one’s financial resources. This is a step towards making seniors less vulnerable to cyber scams and empowering them to tackle scammers.”

Karnataka Bank - chief digital and marketing officer Pankaj Gupta commented on the association saying, “We are thrilled to partner with Columbia Pacific Communities for the #FraudFighters campaign to celebrate World Senior Citizens Day. In an age of advancing technology, scammers are adapting quickly, making seniors particularly vulnerable. Our collaboration aims to directly engage with seniors, educating them about the various tactics scammers use to extract money. Together, we are empowering seniors with the knowledge to stay ahead of potential scams and celebrate this special day by enhancing their safety and security.”

Various educative content (infographic around cybercrime, quizzes, and a video session helping seniors learn more about cybercrime) find a place on a dedicated microsite on the CPC website. Seniors are encouraged to share their personal experiences of online deception on the microsite. By sharing stories, seniors can contribute to collective learning and awareness.

The ongoing marquee annual event of Columbia Pacific Communities, Platform 2023, will culminate in the grand finale on 21 August, World Senior Citizens Day.

Every year, on World Senior Citizen's Day, Columbia Pacific Communities initiates thought-provoking campaigns aimed at fostering awareness and dialogues concerning the challenges confronted by seniors in our nation. The recent campaign aligns with the brand's core mission of amplifying the voices of seniors, nurturing their interests, and promoting the brand philosophy of positive ageing.

Latest Reads

https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/tam-1.jpg?itok=RIde3eSl
28 per cent share of the ads’ telecast on TV was endorsed by celebrities: TAM AdEx Report

TAM AdEx has released its half-yearly report on Celebrity Endorsement from January – June’ 23. According to the report, in Jan-Jun’23, 28 per cent share of the ads’ telecast on TV was endorsed by celebrities.

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/savlon.jpg?itok=rha4nxVj
ITC Savlon presents an ode to the most caring hands

Renowned for its effectiveness in germ protection, ITC Savlon unveils the next-gen of handwashing with its ‘90% Natural Origin content’ portfolio.

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/captain.jpg?itok=9S0MFGri
Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/bullishonindia.jpg?itok=Dnug_M9z
Moneycontrol launches #BullishOnIndia campaign

Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India's rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy. The campaign aims to analyse the key drivers of India's economic growth...

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/ami.jpg?itok=-mM0ax4N
Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

Mumbai: Apparel Manufacturers of India, one of India’s apparel group of manufacturers and traders, has wrapped its four day-long mega South conclave – ADVAIT 2.0 at Chennai Trade Centre. The fair which kick-started last week on Wednesday was inaugurated by honourable guests deputy high commissioner...

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/grapes_0.jpg?itok=o7dPkBu7
Grapes wins the digital AOR mandate for AcneStar

Mumbai: Grapes, an integrated communications agency, won the digital AOR mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.

MAM Media and Advertising Account
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/discoveryos.jpg?itok=-CkuAnxc
Hypothesis introduces creator discovery platform - DiscoveryOS

Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world's largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies...

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/78.jpg?itok=n6GjsMD8
Clensta appoints Navin Prajapati as VP of retail sales and new initiatives

Mumbai: Personal care brand Clensta has appointed Navin Prajapati as vice president of retail sales and new initiatives. Navin brings his seven-year experience to Clensta, leveraging his deep understanding of market dynamics and consumer preferences to optimise the brand’s presence in traditional...

MAM Media and Advertising People
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/leap7x.jpg?itok=imvGYFs3
Liberty Shoes unveils innovative NitPro collection

Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x. Liberty Shoes boasts a diverse range of sub-brands, with the...

MAM Marketing Brands
perang777 perang777