slot online maxwin
MAM

Eveready's latest TVC showcases its emergency LED bulb 'INSTACHARGE'

The TVC aims to showcase the product’s instant charge technology

https://old.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/07/24/eveready1.jpg?itok=UosPd7V5

Mumbai: Eveready Industries India Ltd (EIIL), the renowned leader in innovative lighting solutions, launched its latest TVC, ‘Kya Baat Hai’, over the weekend, featuring the groundbreaking product, the Eveready Emergency LED bulb, INSTACHARGE. Emphasising the product’s exceptional capabilities, the TVC was launched across Television, Print, and Digital mediums in over six languages. Conceptualized and crafted by Brand David for Eveready, the TVC aims to showcase the product’s instant charge technology, highlighting its significance in everyday life.

The TVC opens with a young man who has just returned home from a tiring day, requesting his wife for tea. Upon receiving the tea instantly, the man astonishingly compliments her speediness, exclaiming ‘Kya Baat Hai’. The wife then claims to have purchased India’s fastest charger to which the husband again asserts ‘Kya Baat Hai’. The husband asks her to charge his phone battery but just then there’s a power failure. The film demonstrates the value of INSTACHARGE, the Emergency LED bulb, in everyday scenarios where the bulb’s smart features ensure uninterrupted illumination and a sense of security to its consumers during power failures, consolidating its position as a category leader.

Lighting & Electricals senior vice president & business unit head Mohit Sharma said, “In the realm of Lighting and Electricals, Eveready stands proud as a category leader. Our commitment to illuminating lives is exemplified through our revolutionary Emergency LED bulb, ‘INSTACHARGE’, a beacon of hope during uncertain times. The Eveready INSTACHARGE Emergency LED bulb represents a significant milestone in our commitment to innovation and customer-centricity while being committed to sustainability and energy conservation. The TVC beautifully captures the essence of our product’s groundbreaking features and how it seamlessly integrates into our customers' lives, ensuring their safety and well-being during unforeseen circumstances. The new TVC enables us to further create growth and awareness for this category.”

Lighting & Electricals Senior Manager-Marketing and Communications Prashant Shukla further added, “At Eveready Lighting, we believe that everyone deserves access to cutting-edge technology that enhances their daily lives, and the INSTACHARGE Emergency LED Bulb embodies that vision. Our new TVC, ‘Kya Baat Hai’ integrates efficiency, reliability, and safety, revolutionizing our customers’ lighting experience. The campaign is reflective of what our products actually stand for - quality and innovation. The brand film’s interesting take on the need for an instant source of light during power failures will definitely strike the right chord and build recall. With ‘Kya Baat Hai’, we are confident of strengthening the brand’s position in the market as well as our relationship with our target audience.”

A spokesperson from Brand David, said, "At Brand David, we take immense pride in creating impactful narratives that resonate with audiences. Our collaboration with Eveready to bring the 'Kya Baat Hai' TVC to life has been nothing short of electrifying. The TVC brilliantly captures the essence of Eveready's INSTACHARGE Emergency LED bulb, ensuring uninterrupted illumination and a sense of security during power failures. We believe that through creativity and innovation, we can truly make a difference, and 'Kya Baat Hai' exemplifies our dedication to lighting up the country, one bulb at a time."

Designed to revolutionise emergency lighting, the Eveready INSTACHARGE is a state-of-the-art LED bulb equipped with cutting-edge instant charge technology that combines energy efficiency with advanced emergency features, ensuring the utmost safety and convenience for consumers during power outages. When connected to the power source, the bulb charges itself and remains ready for use during unexpected power cuts.

The newly launched campaign is currently live in Hindi, Bengali, Marathi, Tamil, Malayalam, and Kannada across television, print, and digital plat

Latest Reads

https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/tam-1.jpg?itok=RIde3eSl
28 per cent share of the ads’ telecast on TV was endorsed by celebrities: TAM AdEx Report

TAM AdEx has released its half-yearly report on Celebrity Endorsement from January – June’ 23. According to the report, in Jan-Jun’23, 28 per cent share of the ads’ telecast on TV was endorsed by celebrities.

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/savlon.jpg?itok=rha4nxVj
ITC Savlon presents an ode to the most caring hands

Renowned for its effectiveness in germ protection, ITC Savlon unveils the next-gen of handwashing with its ‘90% Natural Origin content’ portfolio.

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/captain.jpg?itok=9S0MFGri
Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/bullishonindia.jpg?itok=Dnug_M9z
Moneycontrol launches #BullishOnIndia campaign

Mumbai: Moneycontrol, India’s leading markets and finance platform, has launched the ‘Bullish On India’ campaign to showcase India's rising economic might, as it emerges stronger from the pandemic amid a sluggish world economy. The campaign aims to analyse the key drivers of India's economic growth...

MAM Media and Advertising Ad Campaigns
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/ami.jpg?itok=-mM0ax4N
Apparel Manufacturers of India books nearly 250 crores worth of sales at ADVAIT 2.0

Mumbai: Apparel Manufacturers of India, one of India’s apparel group of manufacturers and traders, has wrapped its four day-long mega South conclave – ADVAIT 2.0 at Chennai Trade Centre. The fair which kick-started last week on Wednesday was inaugurated by honourable guests deputy high commissioner...

MAM Marketing MAM
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/grapes_0.jpg?itok=o7dPkBu7
Grapes wins the digital AOR mandate for AcneStar

Mumbai: Grapes, an integrated communications agency, won the digital AOR mandate for AcneStar, an anti-inflammatory and antibacterial Gel and face wash from the house of the pharmaceutical giant, Mankind Pharma. The client will be serviced by the agency’s New Delhi office.

MAM Media and Advertising Account
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/discoveryos.jpg?itok=-CkuAnxc
Hypothesis introduces creator discovery platform - DiscoveryOS

Mumbai: Hypothesis, OML’s influencer intelligence platform, recently announced its groundbreaking module, DiscoveryOS, one of the world's largest creator discovery platforms. As a frontrunner in tech solutions for the creator economy, the search engine is poised to transform how brands and agencies...

MAM Marketing Brands
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/78.jpg?itok=n6GjsMD8
Clensta appoints Navin Prajapati as VP of retail sales and new initiatives

Mumbai: Personal care brand Clensta has appointed Navin Prajapati as vice president of retail sales and new initiatives. Navin brings his seven-year experience to Clensta, leveraging his deep understanding of market dynamics and consumer preferences to optimise the brand’s presence in traditional...

MAM Media and Advertising People
https://old.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/08/21/leap7x.jpg?itok=imvGYFs3
Liberty Shoes unveils innovative NitPro collection

Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x. Liberty Shoes boasts a diverse range of sub-brands, with the...

MAM Marketing Brands
perang777 perang777