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Snapchat unveils lens creator rewards in India

Empowering and inspiring AR creators with rewards for their AR creativity

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Mumbai: Snap Inc. is introducing Lens Creator Rewards, a new way for Snap AR creators, developers, and teams to be rewarded for building top-performing Lenses on Snapchat. India is amongst the top five markets where lenses from Lens Creators achieve the most community engagement.

This program is designed to celebrate the most creative Lenses that help Snapchatters express themselves and have fun with friends – from imaginative new looks to try on to amazing AR scenes they can explore.

Every month, a Lens Creator could be awarded up to $7,200 if they have the top-performing Lens in India, the United States and Mexico. The program is open to new and current Lens Studio community members from nearly 40 countries including India. To participate, AR creators should build Lenses and can check more details on eligibility here: Lens Creator Rewards Terms. In India, Snapchat continues to witness a remarkable emergence of AR creators from various parts of the country, constantly adding to the vibrancy of the platform's AR community.

Snap AR ambassador and creator Pradeepa Anandhi expressed her enthusiasm, stating "The Lens Creator Rewards program presents an exceptional opportunity for AR creators to receive the recognition and rewards they truly deserve for their creative contributions. The program's monthly cash prizes serve as a powerful motivation, inspiring both established and aspiring AR creators to push the boundaries of their imagination and offer a truly unique and immersive experience for Snapchatters. As an AR creator myself, I am eagerly looking forward to participating in this program and contributing to our vibrant AR community on Snapchat."

"Snapchatters love Lenses built by our global AR community of more than 300,000 AR creators, developers, and teams around the world. At Snap, we're committed to rewarding the value that AR creators bring to the platform as they advance their skills and grow their businesses through the new Lens Creator Rewards Program" said Global head of AR developer relations at Snap Inc Joseph Darko.

Over the past five years, Snap has enabled our AR community to build Lenses for brands and partners, experiment with creating Lenses with digital goods, and explore the future of AR today through our GHOST Innovation Lab and our Spectacles creator program. Today, we’re thrilled to offer a new way for AR creators to unleash new creative possibilities and grow their businesses.

With the incredible scale of AR creation and deep engagement from Snapchatters, Snap Inc. is committed to supporting AR creators as they advance their skills and grow their businesses by empowering and rewarding creativity.  

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