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REPRESENT creates unique Reddit AMA experience for fans

During the sessions, fans had the opportunity to directly interact with their favourite artists.

Mumbai: In an industry first initiative in India, REPRESENT organizes a one-of-its-kind “Ask Me Anything” (AMA) series on Reddit, the home of thousands of communities, endless conversation, and authentic human connection. Leading artists, including Armaan Malik, Anuv Jain, KSHMR, Lost Stories, Savera, OAFF, and Hanita Bhambri, have participated in these REPRESENT-organised AMA sessions over the last six months.

With a vision to give fans direct access to their favorite artists, these AMA sessions were hosted in the popular r/india Reddit community – a community with more than 1.8 million members. During the sessions, fans had the opportunity to directly interact with their favourite artists and have their questions answered in real time – completely live and candidly.  A total of six Reddit AMA sessions have been organized by REPRESENT to date, and collectively they have garnered more than 5.5 million views, and a whopping 7000 questions for the artists.

Talking about the collaboration, REPRESENT head of marketing & promotions Sidhantha Jain said, “At REPRESENT, we've always believed in disrupting norms, venturing beyond traditional platforms, and seeking fresh avenues to foster genuine artist-fan connections. The recent Reddit AMA series underscored the importance of authenticity and personal engagement in music marketing. The AMA interviews allowed artists not only to answer questions but also to share stories, build one-on-one relationships, as well as ensure every fan felt seen and heard. They brought a unique, personal touch to the Reddit community that transcended the boundaries of traditional media formats. Through organizing these Reddit AMA sessions, we’ve enabled our artists to connect with an audience that appreciates the meaning behind the art and relishes the opportunity to delve deeper into their favorite artists' narratives. We’re excited to create even better experiences for redditors in the future."

Malik’s AMA, in particular, has been one of the most popular AMA sessions in India this year, attracting over 2500 comments and 3000+ upvotes. Core to Reddit's community of communities for over a decade, AMA sessions on the Reddit platform have firmly established themselves as a digital icon, appearing and influencing far beyond the corners of Reddit. A fan favourite of everyone from Bill Gates to India’s leading artists such as Priyanka Chopra and Ramesh Aravind, AMA sessions provide a peek behind the curtain and candid, real-time access to those who inspire, intrigue and excite. 

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