slot online maxwin

Animeta launches highly anticipated platform ‘Animeta Brandstar’

The platform will revolutionise the way influencer partnerships are fostered in the ecosystem.

Mumbai: Animeta has announced the launch of its highly anticipated platform ‘Animeta Brandstar’. It is a first-of-its-kind tech-data influencer marketing platform, that allows brands to discover and execute campaigns with the most relevant creators, in an advanced data-intuitive way. With a strong commitment to addressing critical need gaps, Animeta Brandstar will revolutionise the way influencer partnerships are fostered in the ecosystem.

Influencer marketing spends to grow at 25 per cent CAGR, reaching Rs 220B by 2025. Digital as a medium commands 50 per cent of the total ad wallet share today, with influencer marketing as a fast-growing stream within digital advertising; one that offers both scale & measurability. Brands seek data-backed insights, measurable performance, and transparency. The current environment lacks visibility and control due to multiple intermediaries. Animeta Brandstar empowers brands for informed influencer collaborations. With a streamlined discovery process, it ensures transparency and efficiency. Real-time data analytics optimize campaigns, ensuring brand fitment and measuring ROI. Compliance-safe and transparent, it instills confidence in brands and creators. Tech-driven scale facilitates growth across various creators.

Animeta CEO Devdatta Potnis said, “Animeta Brandstar focuses on driving at least 30% ROI efficiency for influencer marketing campaigns; in a scalable & transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”

Animeta Brandstar elevates the marketplace experience with advanced features: AI recommendation mixes, unique discovery flows, customizable searches like 'Animeta Verified Creators' and 'Instant Deals'. It ensures streamlined and intuitive searches, delivering impactful and cost-effective influencer options. It prioritizes talent management agencies, offering direct access to manage rosters, enrich qualitative details, and represent talents more effectively.

Animeta SVP – branded content & creator projects Biswamitra Ray said, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyze, as well as boost campaign impact for maximizing marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”

As Animeta Brandstar marks its official launch, it heralds a significant milestone in the influencer marketing domain, promising to shape the future of influencer partnerships and enabling brands to thrive in the ever-evolving digital era.  The platform also has plans to soon enable 'Social Commerce' and 'Affiliate Marketing', opening up new avenues for creators and brands under the Brandstar+ initiative.

Latest Reads
Eyes On The Moon: #countdowntohistory with National Geographic on a LIVE telecast of Chandrayaan - 3

Harnessing the power of storytelling and exploration, National Geographic, with its rich legacy of over 130 years, has been on a mission to go deeper, further, and push the boundaries of how we see the world. Building upon the national pride witnessed during Chandrayaan 2’s mission in 2019,...

iWorld eNews
Meta to unveil web version of Threads next week, suggest media reports

Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are aware, is the rival app to Elon Musk’s Twitter/X. The reports mention that Meta is planning to roll out the web version of Threads early next week but the...

iWorld Social Media
Crackdown on fake water purifier filters on e-commerce sites

Mumbai: The surge in online shopping has revolutionised the way consumers access products, offering convenience and a wide range of options. However, this convenience has come with its fair share of challenges, one of which is the proliferation of counterfeit or fake filters and consumables. The...

iWorld e-commerce
“India’s economy is a shining beacon of hope in these challenging times,” says PM Modi in a post on Moneycontrol’s #BullishOnIndia campaign

Tweeting on the recently launched Moneycontrol Bullish on India campaign, prime minister Narendra Modi on Saturday said that India’s economy is a shining beacon of hope in these challenging times.

iWorld Social Media
Flipkart goes into the popular shopping streets of Tamil Nadu to be part of the Aadi shopping craze

Mumbai: Strengthening its presence in the South, India’s homegrown e-commerce marketplace, Flipkart captures the true essence of the Aadi shopping extravaganza in Tamil Nadu. Once considered an inauspicious period for shopping, Aadi has been transformed into a month-long celebration of discounts...

iWorld e-commerce
India shared 3.5 million posts per hour on Independence Day: ShareChat

Mumbai: ShareChat, India’s leading multilingual social media platform, recently collaborated with the ministry of culture and ministry of Home Affairs for the Independence Day campaign- ‘#Anekta mei Ekta‘. The campaign aimed to celebrate & empower Indians by generating mass awareness and...

iWorld Social Media
Skyesports Masters: Karma and Mortal set for electrifying live music and gaming fusion

Mumbai: Rap sensation Karma, known for songs like Young Galeech and How To Tame Your Beast, has teamed up with popular content creator Naman “Mortal” Mathur to bring an electrifying live music performance at the Skyesports Masters in the Koramangala Indoor Stadium, Bangalore. Taking place on 26 and...

iWorld Gaming
MY FM brings Harbhajan Singh onboard for The Doosra Show

Mumbai: MY FM India has hit a masterstroke by bringing onboard the legendary cricketer Harbhajan Singh for the upcoming cricketing season, the show is called, The Doosra Show. This show promises to take fans on a thrilling ride through Singh's iconic matches, performances & some interesting...

iWorld Over The Top Services
Varun Mitra & Kanika Mann's Rakshak: India’s braves spread patriotism in capital

Mumbai: Amazon miniTV - Amazon’s free -video streaming service, sets its foot in the patriotic genre with Rakshak: India’s Braves as the nation commemorates 77 years of Independence. The patriotic drama narrates the supreme sacrifice made by Lt. Triveni Singh on 2 January at Jammu station when he...

iWorld Over The Top Services
perang777 perang777